Privacy policy

Privacy Policy

Last updated: August 18, 2026

THE AURA respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit, communicate with, create an account on, or make a purchase through www.theauraclub.in.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with THE AURA, we may collect the following information:

Personal and Contact Information

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Account information
  • Communication preferences

Order and Transaction Information

  • Products purchased or viewed
  • Order number and order history
  • Payment status
  • Shipping and delivery information
  • Return, exchange, cancellation, and refund details
  • Customer-support communications

Payments are processed through Shopify and authorised third-party payment providers. THE AURA does not directly receive or store complete debit-card, credit-card, UPI PIN, banking-password, or payment-authentication details.

Website and Device Information

When you access our website, we or our service providers may automatically collect information such as:

  • IP address
  • Browser type
  • Device type
  • Device identifiers
  • Operating system
  • Pages viewed
  • Products viewed
  • Time spent on the website
  • Referral source
  • Approximate location
  • Cookie and analytics information
  • Website interaction and usage data

Customer-Service and Chat Information

When you contact us by email, phone, social media, contact form, or online-store chat, we may collect:

  • Your messages and enquiries
  • Chat communications
  • Information provided during the conversation
  • Relevant account, cart, order, delivery, return, or refund information
  • Records of our response and support history

2. How We Use Personal Information

We may use personal information for the following purposes:

  • To process payments and confirm orders
  • To fulfil, package, ship, and deliver purchases
  • To send order, shipping, delivery, return, exchange, and refund updates
  • To create and manage customer accounts
  • To authenticate customer sign-ins
  • To provide customer support
  • To process returns, exchanges, cancellations, and refunds
  • To respond to customer questions and complaints
  • To operate, maintain, troubleshoot, and improve the website
  • To personalise the shopping experience
  • To generate and improve responses through AI-assisted online-store chat
  • To prevent fraud, misuse, abuse, and unauthorised transactions
  • To protect the security of our store, customers, and services
  • To send marketing communications where permitted or where you have chosen to receive them
  • To analyse website traffic, customer behaviour, and campaign performance
  • To maintain financial, tax, accounting, and business records
  • To comply with applicable laws, regulations, court orders, and lawful government requests
  • To establish, exercise, or defend legal claims

3. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, analytics tools, local storage, and similar technologies.

These technologies may be used to:

  • Keep the website functioning correctly
  • Remember your cart and preferences
  • Maintain account and login sessions
  • Process orders and payments
  • Improve website performance
  • Understand how visitors use the website
  • Measure advertising and marketing performance
  • Detect fraud or suspicious activity
  • Personalise content and advertisements where permitted

Some cookies are essential for the operation of the store. Disabling essential cookies may prevent certain website features from working correctly.

You can manage cookies through your browser settings and through any consent-management tools made available on our website.

4. AI-Assisted Chat and Shopify Inbox

Our online store uses Shopify to power AI-assisted chat through Shopify Inbox.

When you use the chat feature, you may interact with an artificial-intelligence-assisted service provided by Shopify.

Shopify processes customer data, including chat communications and information submitted through the chat, to generate responses and to improve the quality of the Inbox agent over time.

Chat information may be processed together with relevant customer, account, shopping-cart, product, or order information available through Shopify to help answer your question or provide customer support.

AI-generated responses may occasionally be incomplete, inaccurate, or unsuitable for a particular request. Important information relating to payments, returns, refunds, delivery, product availability, or store policies should be confirmed through our official website or by contacting THE AURA directly.

Please do not submit the following information through online chat:

  • Passwords
  • One-time passwords
  • UPI PINs
  • Complete debit-card or credit-card details
  • Internet-banking passwords
  • Government identification numbers
  • Medical information
  • Other highly sensitive personal information

5. When We Share Personal Information

We may share personal information only where reasonably necessary with service providers that help us operate our business.

These may include:

  • Shopify
  • Payment processors and payment gateways
  • Courier and logistics partners
  • Warehousing and fulfilment providers
  • Website-hosting and technology providers
  • Customer-support and communication providers
  • Email, SMS, and marketing providers
  • Analytics and advertising providers
  • Fraud-prevention and security providers
  • Authentication providers, including Google where you choose to use Google Sign-In
  • Accountants, lawyers, insurers, and professional advisers
  • Government authorities, regulators, courts, and law-enforcement agencies where legally required

These service providers may process information according to their own privacy policies, legal obligations, security practices, and contractual arrangements.

We may also disclose information where reasonably necessary to:

  • Comply with applicable law
  • Respond to a lawful request
  • Protect our rights, customers, property, or services
  • Investigate fraud or security incidents
  • Enforce our policies and agreements
  • Complete a business transfer, restructuring, merger, acquisition, or sale

We do not sell or rent personal information for money.

6. Shopify

Our online store is hosted and powered by Shopify.

Shopify processes personal information on our behalf to provide services including:

  • Website hosting
  • Checkout
  • Payment processing support
  • Customer accounts
  • Customer authentication
  • Order management
  • Store analytics
  • Fraud detection
  • Online-store chat
  • AI-assisted customer-support features
  • Other commerce-related services

Information processed through Shopify may be stored or processed in countries outside India, subject to Shopify's applicable safeguards, policies, and contractual obligations.

7. International Data Processing

Some of our service providers may store or process personal information outside India.

Data-protection laws in those locations may differ from the laws of India. Where required, we and our service providers use reasonable contractual, organisational, and technical safeguards to protect personal information.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

  • Completion and delivery of orders
  • Customer-service requirements
  • Customer-account functionality
  • Return, exchange, and refund periods
  • Fraud-prevention needs
  • Tax, accounting, and legal recordkeeping
  • Dispute-resolution requirements
  • Regulatory obligations
  • Enforcement of agreements and policies

When personal information is no longer reasonably required, it may be deleted, anonymised, aggregated, or securely restricted, subject to applicable law and technical limitations.

9. Security

We use reasonable technical and organisational safeguards designed to protect personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Disclosure
  • Alteration
  • Destruction

However, no website, internet transmission, electronic communication, or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you suspect unauthorised activity on your account.

10. Your Rights and Choices

Subject to applicable law, you may request to:

  • Access personal information held about you
  • Correct inaccurate or incomplete information
  • Update your account information
  • Delete certain personal information
  • Withdraw consent where processing is based on consent
  • Opt out of marketing communications
  • Raise a privacy complaint or grievance
  • Request information about how your data is processed

We may need to verify your identity before completing a request.

Some information may be retained where necessary to comply with legal, tax, accounting, fraud-prevention, contractual, or dispute-resolution obligations.

To submit a privacy request, contact us at support@theauraclub.in.

11. Marketing Communications

Where permitted, we may send marketing communications about products, launches, offers, collections, events, and brand updates.

You may unsubscribe from marketing emails using the unsubscribe link included in the message or by contacting us.

Opting out of marketing communications does not prevent us from sending transactional or service-related communications, including:

  • Order confirmations
  • Payment updates
  • Shipping updates
  • Delivery notifications
  • Return or refund communications
  • Account-security messages
  • Responses to customer-service enquiries

Using Google Sign-In or another authentication method does not automatically subscribe you to marketing communications. Marketing consent is handled separately.

12. Children's Privacy

Our website is not intended for children to submit personal information or place orders without the involvement and authorisation of a parent or legal guardian.

If you believe that a child has provided personal information without appropriate authorisation, contact us so that we can review and take reasonable action.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social-media platforms, delivery providers, authentication providers, or other external services.

We are not responsible for the privacy, security, accuracy, availability, or content practices of those third parties.

You should review the privacy policies of third-party services before providing them with personal information.

14. Google Sign-In

THE AURA offers customers the option to sign in to their customer account using Google Sign-In.

When you choose to sign in with Google, THE AURA may receive information authorised through Google, such as the email address associated with your Google Account, for the purpose of authenticating your identity, identifying or creating your customer account, and providing access to customer-account features.

This may include allowing you to access information associated with your THE AURA customer account, such as your account information and eligible order history.

Google Sign-In is optional. You may use other available sign-in methods where provided.

Information received through Google Sign-In is used only as reasonably necessary to:

  • Authenticate and identify your customer account
  • Allow you to securely access your THE AURA account
  • Create or identify an existing customer account
  • Associate your account with relevant orders and customer information
  • Maintain customer-account functionality
  • Prevent unauthorised account access and fraud
  • Maintain the security of our website and customer accounts

THE AURA does not receive or store your Google Account password.

Using Google Sign-In does not automatically subscribe you to promotional or marketing communications. Marketing communications are managed according to the consent choices you provide separately.

Customer-account information may be processed through Shopify, our e-commerce platform and service provider, as necessary to provide customer-account functionality and operate our online store.

Google may process information associated with Google Sign-In according to Google's own terms, privacy policies, security practices, and account settings.

We handle information obtained through Google Sign-In in accordance with this Privacy Policy and applicable privacy and data-protection requirements.

We do not use information obtained through Google Sign-In for purposes unrelated to providing, maintaining, authenticating, or securing your customer account unless otherwise disclosed in this Privacy Policy, authorised by you, or required by law.

We do not sell Google Sign-In information for money.

You may stop using Google Sign-In at any time. You may also review or manage third-party access associated with your Google Account through your Google Account settings.

Removing access through Google does not necessarily delete information already associated with your THE AURA customer account, orders, transactions, or records where retention is required for legitimate business, security, tax, accounting, contractual, dispute-resolution, or legal purposes.

If you want to access, correct, or request deletion of eligible personal information associated with your THE AURA account, contact us at support@theauraclub.in.

For questions regarding Google Sign-In or your personal information, contact:

THE AURA
Email: support@theauraclub.in
Website: www.theauraclub.in

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • Our business or services
  • Shopify features
  • Customer-account or authentication functionality
  • Google Sign-In or other authentication services
  • AI-assisted chat functionality
  • Technology
  • Data-processing practices
  • Legal or regulatory requirements

The revised Privacy Policy will be posted on this page with an updated “Last updated” date.

Your continued use of the website after an updated policy is published will be subject to the revised policy.

16. Contact and Privacy Grievances

For privacy questions, data requests, complaints, or grievances, contact:

THE AURA

Website: www.theauraclub.in
Email: support@theauraclub.in
Phone: +91 98751 17722
Business Address: B-1104, Sky Gateway, D Mart Road, Waghodia Road, Vadodara, Gujarat 390025, India

When submitting a privacy request, please include sufficient information to identify your account or order and clearly describe your request.