Privacy policy

Privacy Policy

Last updated: July 15, 2026

THE AURA respects your privacy. This policy explains what personal information we collect through www.theauraclub.in, why we use it, when we share it, and the choices available to you.

1. Information we collect

Depending on how you interact with us, we may collect your name, email address, phone number, billing and shipping address, order details, customer-support communications, account information, and marketing preferences.

We may also collect device and usage information such as IP address, browser type, device identifiers, pages viewed, referral source, and cookie or analytics data.

Payments are processed by Shopify and third-party payment providers. We do not directly receive or store complete payment-card details.

2. How we use information

We use personal information:

To process payments, fulfil orders, arrange delivery, and provide order updates
To provide customer support and manage returns, exchanges, and refunds
To operate, secure, troubleshoot, and improve our website and services
To prevent fraud, abuse, and unauthorised transactions
To send marketing communications where permitted or where you have chosen to receive them
To comply with legal, tax, accounting, regulatory, and dispute-resolution requirements

3. Cookies and similar technologies

We and our service providers use essential cookies to operate the store and may use analytics or advertising technologies to understand website use and improve marketing. You can manage cookies through your browser and any consent controls made available on the website. Disabling essential cookies may affect store functionality.

4. When we share information

We may share only the information reasonably necessary with Shopify, payment processors, courier and logistics partners, website-hosting and technology providers, analytics or marketing providers, customer-support providers, professional advisers, and public authorities when required by law.

Some service providers may process information outside India under their own safeguards and contractual obligations.

We do not sell or rent your personal information.

5. Data retention

We retain personal information only for as long as reasonably required for the purposes described in this policy, including completing orders, maintaining business and tax records, resolving disputes, preventing fraud, and meeting legal obligations. Information that is no longer required is deleted, anonymised, or securely restricted where reasonably practicable.

6. Security

We use reasonable technical and organisational safeguards designed to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure.

7. Your choices and rights

Subject to applicable law, you may ask to access, correct, update, or delete your personal information; withdraw consent where processing is based on consent; opt out of marketing; or raise a privacy grievance. We may need to verify your identity and may retain information where legally required.

You can unsubscribe from marketing emails using the link in the message or by contacting us. Transactional communications about an order may still be sent.

8. Children’s privacy

Our website is not intended for children to submit personal information or place orders without the involvement of a parent or legal guardian. If you believe a child has provided personal information without appropriate authorisation, contact us.

9. Third-party links

Our website may link to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices.

10. Changes to this policy

We may update this policy to reflect changes to our services, technology, or legal requirements. The updated version will be posted on this page with a revised date.